Selling With a Purpose

At Heart of Carolina in Wilmington, we showcase the best that North Carolina has to offer. Our partnership with North Carolina producers and artisans has filled our store with interesting and creatively items fashioned by hand. Bringing local goods to our shop is our way of promoting the wonderful creations of our talented men and women. 

We officially opened our doors on November 19th, just in time for holiday shopping in the historic downtown Wilmington.

Meet the Owner

Anna LaRue

Owner, Anna LaRue is a native North Carolinian. Growing up in the small town of St. Pauls located in Robeson County, she had many adventures on the small family farm. Vacationing frequently at the beach, she also learned to appreciate salt life, fishing, skiing, playing in the surf, which is partially why she settled down in the greater Wilmington area. 

A US Air Force veteran and world traveler, Anna has seen and lived in many different places, but nothing could ever quite compare to the land of the long leaf pine.

Meet Our Manager

Lisa LaRue

Right hand lady, Anna's spouse and now manager of Heart of Carolina is Lisa LaRue. Recently retired after 29 years of faithful service with Wells Fargo as Assistant VP and bank manager. Lisa has been a resident of North Carolina for over ten years, it was no mistake that Lisa was meant to be here. 

Originally from Pennsylvania, she had a tug from her heart to move down south to enjoy all that NC has to offer. Sun, sand, beach, mountains, saying words like y'all, eating grits, and friendly southern hospitality. Lisa fits right in and has even learned where "over yonder" is.

Mission and Vision Statement

Our store is all about embracing unique talent and vision. No one represents all of the Old North State from the mountains to the coast than the Heart of Carolina. We pride ourselves on selling quality handmade products made ONLY in North Carolina.